MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02551cam a2200385 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101222943.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080418s2008 nyua b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1563674564 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781563674563 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11596181 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)213400989 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDXCP |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
YDXCP |
| Modifying agency |
BWX |
| -- |
TXA |
| -- |
BTCTA |
| -- |
CUY |
| -- |
AU@ |
| -- |
MOF |
| -- |
SINLB |
| -- |
ATU |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD9940.U4 |
| Item number |
W59 2008 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8342 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rath, Patricia Mink, |
| Relator term |
author. |
| 9 (RLIN) |
1075875 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The why of the buy : |
| Remainder of title |
consumer behavior and fashion marketing / |
| Statement of responsibility, etc. |
Patricia Mink Rath [and others]. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Why of the buy : |
| Remainder of title |
Consumer behaviour and fashion marketing |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Fairchild Books, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2008] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2008 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 474 pages : |
| Other physical details |
colour illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Part 1. |
| Title |
We Are All Consumers -- |
| Miscellaneous information |
1. |
| Title |
Why Is Consumer Behavior Important to the Fields of Fashion and Design? -- |
| Miscellaneous information |
2. |
| Title |
Consumer Behavior, Marketing, and Fashion: A Working Relationship -- |
| Miscellaneous information |
Part 2. |
| Title |
Internal Factors Influence Fashion Consumers -- |
| Miscellaneous information |
3. |
| Title |
How Fashion Consumers Perceive, Learn, and Remember -- |
| Miscellaneous information |
4. |
| Title |
Motivation and the Fashion Consumer -- |
| Miscellaneous information |
5. |
| Title |
Attitude and the Fashion Consumer -- |
| Miscellaneous information |
6. |
| Title |
Personality and the Fashion Consumer -- |
| Miscellaneous information |
Part 3. |
| Title |
External Factors Influence Fashion Consumers -- |
| Miscellaneous information |
7. |
| Title |
Age, Family, and Life Cycle Influences -- |
| Miscellaneous information |
8. |
| Title |
Social Influences on Fashion Consumers -- |
| Miscellaneous information |
9. |
| Title |
Demographics, Psychographics, and the Fashion Consumer -- |
| Miscellaneous information |
Part 4. |
| Title |
How Fashion Marketers Communicate And Consumers Decide -- |
| Miscellaneous information |
10. |
| Title |
How Marketers Obtain and Use Consumer Information -- |
| Miscellaneous information |
11. |
| Title |
Decision Making -- |
| Miscellaneous information |
12. |
| Title |
How Fashion Consumers Buy -- |
| Miscellaneous information |
13. |
| Title |
The Use of Fashion Goods by Organizations -- |
| Miscellaneous information |
14. |
| Title |
Global Consumers of Fashion and Design -- |
| Miscellaneous information |
Part 5. |
| Title |
Fashion Consumers and Responsible Citizenship -- |
| Miscellaneous information |
15. |
| Title |
Ethics and Social Responsibility -- |
| Miscellaneous information |
16. |
| Title |
The Role of Government? |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Fashion merchandising |
| Geographic subdivision |
United States |
| Form subdivision |
Textbooks |
| 9 (RLIN) |
707388 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| Geographic subdivision |
United States |
| Form subdivision |
Textbooks |
| 9 (RLIN) |
581087 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11596181 |
| b |
06-09-21 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8342 WHY |
| g |
1 |
| i |
A277268B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$159.02 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
6 |
| v |
0 |
| w |
0 |
| x |
1 |
| y |
.i12987931 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
4 |
