The why of the buy : consumer behavior and fashion marketing /
Rath, Patricia Mink,
The why of the buy : consumer behavior and fashion marketing / Why of the buy : Consumer behaviour and fashion marketing Patricia Mink Rath [and others]. - xxi, 474 pages : colour illustrations ; 26 cm
Includes bibliographical references and index.
We Are All Consumers -- Why Is Consumer Behavior Important to the Fields of Fashion and Design? -- Consumer Behavior, Marketing, and Fashion: A Working Relationship -- Internal Factors Influence Fashion Consumers -- How Fashion Consumers Perceive, Learn, and Remember -- Motivation and the Fashion Consumer -- Attitude and the Fashion Consumer -- Personality and the Fashion Consumer -- External Factors Influence Fashion Consumers -- Age, Family, and Life Cycle Influences -- Social Influences on Fashion Consumers -- Demographics, Psychographics, and the Fashion Consumer -- How Fashion Marketers Communicate And Consumers Decide -- How Marketers Obtain and Use Consumer Information -- Decision Making -- How Fashion Consumers Buy -- The Use of Fashion Goods by Organizations -- Global Consumers of Fashion and Design -- Fashion Consumers and Responsible Citizenship -- Ethics and Social Responsibility -- The Role of Government? Part 1. 1. 2. Part 2. 3. 4. 5. 6. Part 3. 7. 8. 9. Part 4. 10. 11. 12. 13. 14. Part 5. 15. 16.
1563674564 9781563674563
Fashion merchandising--United States--Textbooks
Consumer behavior--United States--Textbooks
HD9940.U4 / W59 2008
658.8342
The why of the buy : consumer behavior and fashion marketing / Why of the buy : Consumer behaviour and fashion marketing Patricia Mink Rath [and others]. - xxi, 474 pages : colour illustrations ; 26 cm
Includes bibliographical references and index.
We Are All Consumers -- Why Is Consumer Behavior Important to the Fields of Fashion and Design? -- Consumer Behavior, Marketing, and Fashion: A Working Relationship -- Internal Factors Influence Fashion Consumers -- How Fashion Consumers Perceive, Learn, and Remember -- Motivation and the Fashion Consumer -- Attitude and the Fashion Consumer -- Personality and the Fashion Consumer -- External Factors Influence Fashion Consumers -- Age, Family, and Life Cycle Influences -- Social Influences on Fashion Consumers -- Demographics, Psychographics, and the Fashion Consumer -- How Fashion Marketers Communicate And Consumers Decide -- How Marketers Obtain and Use Consumer Information -- Decision Making -- How Fashion Consumers Buy -- The Use of Fashion Goods by Organizations -- Global Consumers of Fashion and Design -- Fashion Consumers and Responsible Citizenship -- Ethics and Social Responsibility -- The Role of Government? Part 1. 1. 2. Part 2. 3. 4. 5. 6. Part 3. 7. 8. 9. Part 4. 10. 11. 12. 13. 14. Part 5. 15. 16.
1563674564 9781563674563
Fashion merchandising--United States--Textbooks
Consumer behavior--United States--Textbooks
HD9940.U4 / W59 2008
658.8342