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Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century / Denise H. Sutton.

By: Material type: TextTextPublisher: New York : Palgrave Macmillan, 2009Edition: First editionDescription: xii, 210 pages : illustrations ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0230611745
  • 9780230611740
Subject(s): DDC classification:
  • 659.10922 22
LOC classification:
  • HF5805 .S87 2009
Contents:
From suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.10922 SUT (Browse shelf(Opens below)) 1 Available A469200B

Includes bibliographical references and index.

From suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty.

Machine converted from AACR2 source record.

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