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Sutton, Denise H.,

Globalizing ideal beauty : how female copywriters of the J. Walter Thompson Advertising Agency redefined beauty for the twentieth century / Denise H. Sutton. - First edition. - xii, 210 pages : illustrations ; 22 cm

Includes bibliographical references and index.

From suffrage to soap : Helen Lansdowne Resor and the women's editorial department -- "Good looks supremacy" : advertising an American ideal beauty -- Selling prestige and whiteness : Pond's cold cream and Pond's vanishing cream case study -- Selling sex and science : Woodbury's facial soap case study -- J. Walter Thompson's international expansion and the ideology of civilization -- J. Walter Thompson's international advertisements : the universal appeal to beauty.

ISBN: 0230611745 9780230611740

LCCN: 2009004025

Subjects--Corporate Names:
J. Walter Thompson Company. Women's Editorial Department

Subjects--Topical Terms:
Women in the advertising industry--History--United States
Women in advertising--History--United States
Beauty, Personal--History--United States
Advertising agencies--History--United States

LC Class. No.: HF5805 / .S87 2009

Dewey Class. No.: 659.10922