J. Walter Thompson Company. Women's Editorial Department (Corporate Name)

Sutton, Denise H. Globalizing ideal beauty, 2009: ECIP t.p. (advertising women and the internationalization of the J. Walter Thompson Advertising Agency) text chpt 1 (Women's Editorial Department; the all-female department at J. Walter Thompson-women who created famous campaigns that revolutionized advertising and exported American ideals of the feminine. The Women's Editorial Department at J. Walter Thompson (JWT) was founded during the second decade of the twentieth century by Helen Lansdowne (who would take the married name Resor in 1917))