Consumer behaviour in sport and events : marketing action / Daniel C. Funk.
Material type: TextSeries: Sports marketing seriesPublisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2008Edition: First editionDescription: xvii, 247 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 0750686669
- 9780750686662
- 796.069822 22
- GV716 .F86 2008
Contents:
Introduction to sport and event consumer behaviour -- Sport and event consumer motivation -- Consumer decision-making in sport and events -- Marketing action for sport and events -- Consumer awareness of sport and events -- Consumer attraction to sport and events -- Consumer attachment to sport and events -- Consumer allegiance to sport and events -- Constraints to sport and event consumption -- Administrative services -- Facilities and support services -- Special events and services.
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
SL 3 Day Loan | City Campus North Campus Short Loan | 3Day 796.069822 FUN (Browse shelf(Opens below)) | 1 | Available | A275548B |
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3Day 618.92891653 AXL Dibs in search of self : personality development in play therapy. | 3Day 796.069 DES Ethics and morality in sport management / | 3Day 796.069 DES Ethics and morality in sport management / | 3Day 796.069822 FUN Consumer behaviour in sport and events : marketing action / | 3Day 813.6 DAN School of Fear / | 3Day 823.92 DEG The ACB with Honora Lee / | 3Day 823.92 HOD Goldilocks and just the one bear / |
Includes bibliographical references and index.
Introduction to sport and event consumer behaviour -- Sport and event consumer motivation -- Consumer decision-making in sport and events -- Marketing action for sport and events -- Consumer awareness of sport and events -- Consumer attraction to sport and events -- Consumer attachment to sport and events -- Consumer allegiance to sport and events -- Constraints to sport and event consumption -- Administrative services -- Facilities and support services -- Special events and services.
Machine converted from AACR2 source record.
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