Consumer behaviour in sport and events : marketing action /
Funk, Daniel C.,
Consumer behaviour in sport and events : marketing action / Daniel C. Funk. - First edition. - xvii, 247 pages : illustrations ; 23 cm. - Sport marketing series . - Sports marketing series. .
Includes bibliographical references and index.
Introduction to sport and event consumer behaviour -- Sport and event consumer motivation -- Consumer decision-making in sport and events -- Marketing action for sport and events -- Consumer awareness of sport and events -- Consumer attraction to sport and events -- Consumer attachment to sport and events -- Consumer allegiance to sport and events -- Constraints to sport and event consumption -- Administrative services -- Facilities and support services -- Special events and services.
0750686669 9780750686662
Sports--Marketing
Consumer behavior.
GV716 / .F86 2008
796.069822
Consumer behaviour in sport and events : marketing action / Daniel C. Funk. - First edition. - xvii, 247 pages : illustrations ; 23 cm. - Sport marketing series . - Sports marketing series. .
Includes bibliographical references and index.
Introduction to sport and event consumer behaviour -- Sport and event consumer motivation -- Consumer decision-making in sport and events -- Marketing action for sport and events -- Consumer awareness of sport and events -- Consumer attraction to sport and events -- Consumer attachment to sport and events -- Consumer allegiance to sport and events -- Constraints to sport and event consumption -- Administrative services -- Facilities and support services -- Special events and services.
0750686669 9780750686662
Sports--Marketing
Consumer behavior.
GV716 / .F86 2008
796.069822