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Consumer behaviour in sport and events : marketing action / Daniel C. Funk.

By: Material type: TextTextSeries: Sports marketing seriesPublisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2008Edition: First editionDescription: xvii, 247 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0750686669
  • 9780750686662
Subject(s): DDC classification:
  • 796.069822 22
LOC classification:
  • GV716 .F86 2008
Contents:
Introduction to sport and event consumer behaviour -- Sport and event consumer motivation -- Consumer decision-making in sport and events -- Marketing action for sport and events -- Consumer awareness of sport and events -- Consumer attraction to sport and events -- Consumer attachment to sport and events -- Consumer allegiance to sport and events -- Constraints to sport and event consumption -- Administrative services -- Facilities and support services -- Special events and services.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
SL 3 Day Loan City Campus North Campus Short Loan 3Day 796.069822 FUN (Browse shelf(Opens below)) 1 Available A275548B

Includes bibliographical references and index.

Introduction to sport and event consumer behaviour -- Sport and event consumer motivation -- Consumer decision-making in sport and events -- Marketing action for sport and events -- Consumer awareness of sport and events -- Consumer attraction to sport and events -- Consumer attachment to sport and events -- Consumer allegiance to sport and events -- Constraints to sport and event consumption -- Administrative services -- Facilities and support services -- Special events and services.

Machine converted from AACR2 source record.

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