The theory and practice of advertising : a simple exposition of the principles of psychology in their relation to successful advertising / by Walter Dill Scott.
Material type:
TextPublisher: LaVergne, TN : Kessinger, 2009Description: xii, 239 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 1437432360
- 9781437432367
- Theory and practice of advertising : A simple exposition of the principles of psychology in their relation to successful advertising (1903)
- Psychology of advertising
- Theory of advertising
- Scott, Walter Dill, 1869-1955. Psychology of advertising
- 659.1019 22
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.1019 SCO (Browse shelf(Opens below)) | 1 | Available | A468750B |
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Digital reprint of the 1916 printing., originally published: Boston: Small, Maynard & Co.
Adapted and revised from articles published serially in Mahin's magazine under the title "The psychology of advertising".
Originally published in book form as: The theory of advertising (Boston: Small, Maynard & Co., 1903)
Includes index.
1. The theory of advertising -- 2. Attention -- 3. Association of ideas -- 4. Suggestion -- 5. The direct command -- 6. The psychological value of the return coupon -- 7. Fusion -- 8. Psychological experiment -- 9. Perception -- 10. Apperception -- 11. Illusions of perception -- 12. Illusions of apperception -- 13. Personal differences in mental imagery -- 14. Practical application of mental imagery -- 15. Conclusion.
Machine converted from AACR2 source record.
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