The theory and practice of advertising : a simple exposition of the principles of psychology in their relation to successful advertising / by Walter Dill Scott.

By:

Scott, Walter Dill, 1869-1955 [author.]

Material type: Text

TextPublisher: LaVergne, TN : Kessinger, 2009Description: xii, 239 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

1437432360
9781437432367

Other title:

Theory and practice of advertising : A simple exposition of the principles of psychology in their relation to successful advertising (1903)
Psychology of advertising

Uniform titles:

Theory of advertising

Contained works:

Scott, Walter Dill, 1869-1955. Psychology of advertising

Subject(s):

Advertising -- Psychological aspects

DDC classification:

659.1019 22

Contents:

1. The theory of advertising -- 2. Attention -- 3. Association of ideas -- 4. Suggestion -- 5. The direct command -- 6. The psychological value of the return coupon -- 7. Fusion -- 8. Psychological experiment -- 9. Perception -- 10. Apperception -- 11. Illusions of perception -- 12. Illusions of apperception -- 13. Personal differences in mental imagery -- 14. Practical application of mental imagery -- 15. Conclusion.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	659.1019 SCO (Browse shelf(Opens below))	1	Available		A468750B

Digital reprint of the 1916 printing., originally published: Boston: Small, Maynard & Co.

Adapted and revised from articles published serially in Mahin's magazine under the title "The psychology of advertising".

Originally published in book form as: The theory of advertising (Boston: Small, Maynard & Co., 1903)

Includes index.

Machine converted from AACR2 source record.

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