MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02376cam a2200409 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221109161336.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
010101r20091903tnua 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1437432360 |
| Qualifying information |
hbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781437432367 |
| Qualifying information |
hbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11578361 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)607567688 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ATU |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
ATU |
| Modifying agency |
ATU |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1019 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scott, Walter Dill, |
| Dates associated with a name |
1869-1955 |
| Relator term |
author. |
| 9 (RLIN) |
444791 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Theory of advertising |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The theory and practice of advertising : |
| Remainder of title |
a simple exposition of the principles of psychology in their relation to successful advertising / |
| Statement of responsibility, etc. |
by Walter Dill Scott. |
| 246 34 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Theory and practice of advertising : |
| Remainder of title |
A simple exposition of the principles of psychology in their relation to successful advertising (1903) |
| 246 34 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Psychology of advertising |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
LaVergne, TN : |
| Name of producer, publisher, distributor, manufacturer |
Kessinger, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 239 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Digital reprint of the 1916 printing., originally published: Boston: Small, Maynard & Co. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Adapted and revised from articles published serially in Mahin's magazine under the title "The psychology of advertising". |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally published in book form as: The theory of advertising (Boston: Small, Maynard & Co., 1903) |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
The theory of advertising -- |
| Miscellaneous information |
2. |
| Title |
Attention -- |
| Miscellaneous information |
3. |
| Title |
Association of ideas -- |
| Miscellaneous information |
4. |
| Title |
Suggestion -- |
| Miscellaneous information |
5. |
| Title |
The direct command -- |
| Miscellaneous information |
6. |
| Title |
The psychological value of the return coupon -- |
| Miscellaneous information |
7. |
| Title |
Fusion -- |
| Miscellaneous information |
8. |
| Title |
Psychological experiment -- |
| Miscellaneous information |
9. |
| Title |
Perception -- |
| Miscellaneous information |
10. |
| Title |
Apperception -- |
| Miscellaneous information |
11. |
| Title |
Illusions of perception -- |
| Miscellaneous information |
12. |
| Title |
Illusions of apperception -- |
| Miscellaneous information |
13. |
| Title |
Personal differences in mental imagery -- |
| Miscellaneous information |
14. |
| Title |
Practical application of mental imagery -- |
| Miscellaneous information |
15. |
| Title |
Conclusion. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Psychological aspects |
| 9 (RLIN) |
371999 |
| 700 12 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scott, Walter Dill, |
| Dates associated with a name |
1869-1955. |
| Title of a work |
Psychology of advertising. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11578361 |
| b |
11-05-18 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
11-05-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
tnu |
| -- |
4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.1019 SCO |
| g |
1 |
| i |
A468750B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$50.19 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
4 |
| v |
0 |
| w |
0 |
| x |
1 |
| y |
.i12936406 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
