Political marketing : principles and applications / Jennifer Lees-Marshment.
Material type:
TextPublisher: London ; New York : Routledge, 2009Description: xix, 294 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 041543128X
- 9780415431286
- 0415431298
- 9780415431293
- 324.73
- JF2112.C3 L44 2009
Contents:
Introduction -- 1. The Political Market and the Rise of the Political Consumer -- 2. What is Political Marketing? -- 3. Political Marketing Strategy -- 4. Understanding the Market: Market Intelligence, Consultation and Participation -- 5. Product Development and Branding -- 6. Internal Marketing: Marketing to Volunteers and the Party -- 7. Marketing Communication and Campaigns -- 8. Marketing in Government: Delivering and Staying in Touch -- 9. Global Knowledge Transfer -- 10. Political Marketing and Democracy.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 324.73 LEE (Browse shelf(Opens below)) | 1 | Available | A471199B |
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Includes bibliographical references and index.
Introduction -- 1. The Political Market and the Rise of the Political Consumer -- 2. What is Political Marketing? -- 3. Political Marketing Strategy -- 4. Understanding the Market: Market Intelligence, Consultation and Participation -- 5. Product Development and Branding -- 6. Internal Marketing: Marketing to Volunteers and the Party -- 7. Marketing Communication and Campaigns -- 8. Marketing in Government: Delivering and Staying in Touch -- 9. Global Knowledge Transfer -- 10. Political Marketing and Democracy.
Machine converted from AACR2 source record.
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