Political marketing : principles and applications /
Lees-Marshment, Jennifer.
Political marketing : principles and applications / Jennifer Lees-Marshment. - xix, 294 pages : illustrations ; 26 cm
Includes bibliographical references and index.
Introduction -- The Political Market and the Rise of the Political Consumer -- What is Political Marketing? -- Political Marketing Strategy -- Understanding the Market: Market Intelligence, Consultation and Participation -- Product Development and Branding -- Internal Marketing: Marketing to Volunteers and the Party -- Marketing Communication and Campaigns -- Marketing in Government: Delivering and Staying in Touch -- Global Knowledge Transfer -- Political Marketing and Democracy. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
041543128X 9780415431286 0415431298 9780415431293
2008054937
Campaign management.
Political campaigns.
Marketing--Political aspects
JF2112.C3 / L44 2009
324.73
Political marketing : principles and applications / Jennifer Lees-Marshment. - xix, 294 pages : illustrations ; 26 cm
Includes bibliographical references and index.
Introduction -- The Political Market and the Rise of the Political Consumer -- What is Political Marketing? -- Political Marketing Strategy -- Understanding the Market: Market Intelligence, Consultation and Participation -- Product Development and Branding -- Internal Marketing: Marketing to Volunteers and the Party -- Marketing Communication and Campaigns -- Marketing in Government: Delivering and Staying in Touch -- Global Knowledge Transfer -- Political Marketing and Democracy. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
041543128X 9780415431286 0415431298 9780415431293
2008054937
Campaign management.
Political campaigns.
Marketing--Political aspects
JF2112.C3 / L44 2009
324.73