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Political marketing : principles and applications / Jennifer Lees-Marshment.

By: Material type: TextTextPublisher: London ; New York : Routledge, 2009Description: xix, 294 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 041543128X
  • 9780415431286
  • 0415431298
  • 9780415431293
Subject(s): DDC classification:
  • 324.73
LOC classification:
  • JF2112.C3 L44 2009
Contents:
Introduction -- 1. The Political Market and the Rise of the Political Consumer -- 2. What is Political Marketing? -- 3. Political Marketing Strategy -- 4. Understanding the Market: Market Intelligence, Consultation and Participation -- 5. Product Development and Branding -- 6. Internal Marketing: Marketing to Volunteers and the Party -- 7. Marketing Communication and Campaigns -- 8. Marketing in Government: Delivering and Staying in Touch -- 9. Global Knowledge Transfer -- 10. Political Marketing and Democracy.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 324.73 LEE (Browse shelf(Opens below)) 1 Available A471199B

Includes bibliographical references and index.

Introduction -- 1. The Political Market and the Rise of the Political Consumer -- 2. What is Political Marketing? -- 3. Political Marketing Strategy -- 4. Understanding the Market: Market Intelligence, Consultation and Participation -- 5. Product Development and Branding -- 6. Internal Marketing: Marketing to Volunteers and the Party -- 7. Marketing Communication and Campaigns -- 8. Marketing in Government: Delivering and Staying in Touch -- 9. Global Knowledge Transfer -- 10. Political Marketing and Democracy.

Machine converted from AACR2 source record.

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