Marketing research with SPSS / Wim Janssens [and others].
Material type:
TextPublisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2008Description: x, 441 pages : illustrations ; 25 cmContent type: - text
- unmediated
- volume
- 0273703838
- 9780273703839
- 658.830285555 22
- HF5415.2 .M35842 2008
Contents:
1. Working with SPSS -- 2. Descriptive statistics -- 3. Univariate tests -- 4. Analysis of variance -- 5. Linear regression analysis -- 6. Logistic regression analysis -- 7. Exploratory factor analysis -- 8. Confirmatory factor analysis and path analysis using SEM -- 9. Cluster analysis -- 10. Multidimensional scaling techniques -- 11. Conjoint analysis.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.830285555 MAR (Browse shelf(Opens below)) | 1 | Available | A377616B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
| 658.83015195 GRI Customer satisfaction evaluation : methods for measuring and implementing service quality / | 658.83028 MAZ Statistics for marketing and consumer research / | 658.830285554 BUR Basic marketing research : using Microsoft Excel data analysis / | 658.830285555 MAR Marketing research with SPSS / | 658.8302855754 POS The anonymous elect : market research though online access panels / | 658.830727 BRU Marketing scales handbook : a compilation of multi-item measures. Volume IV / | 658.830727 BRU Marketing scales handbook : a compilation of multi-item measures. Vol. III / |
Includes bibliographical references and index.
1. Working with SPSS -- 2. Descriptive statistics -- 3. Univariate tests -- 4. Analysis of variance -- 5. Linear regression analysis -- 6. Logistic regression analysis -- 7. Exploratory factor analysis -- 8. Confirmatory factor analysis and path analysis using SEM -- 9. Cluster analysis -- 10. Multidimensional scaling techniques -- 11. Conjoint analysis.
Machine converted from AACR2 source record.
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