Normal view MARC view ISBD view

Janssens, Wim,

Marketing research with SPSS / Wim Janssens [and others]. - x, 441 pages : illustrations ; 25 cm

Includes bibliographical references and index.

Working with SPSS -- Descriptive statistics -- Univariate tests -- Analysis of variance -- Linear regression analysis -- Logistic regression analysis -- Exploratory factor analysis -- Confirmatory factor analysis and path analysis using SEM -- Cluster analysis -- Multidimensional scaling techniques -- Conjoint analysis. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

ISBN: 0273703838 9780273703839

LCCN: 2007045264

Subjects--Uniform Titles:
SPSS for Windows

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .M35842 2008

Dewey Class. No.: 658.830285555