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Marketing research with SPSS / Wim Janssens [and others].

By: Material type: TextTextPublisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2008Description: x, 441 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0273703838
  • 9780273703839
Subject(s): DDC classification:
  • 658.830285555 22
LOC classification:
  • HF5415.2 .M35842 2008
Contents:
1. Working with SPSS -- 2. Descriptive statistics -- 3. Univariate tests -- 4. Analysis of variance -- 5. Linear regression analysis -- 6. Logistic regression analysis -- 7. Exploratory factor analysis -- 8. Confirmatory factor analysis and path analysis using SEM -- 9. Cluster analysis -- 10. Multidimensional scaling techniques -- 11. Conjoint analysis.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.830285555 MAR (Browse shelf(Opens below)) 1 Available A377616B

Includes bibliographical references and index.

1. Working with SPSS -- 2. Descriptive statistics -- 3. Univariate tests -- 4. Analysis of variance -- 5. Linear regression analysis -- 6. Logistic regression analysis -- 7. Exploratory factor analysis -- 8. Confirmatory factor analysis and path analysis using SEM -- 9. Cluster analysis -- 10. Multidimensional scaling techniques -- 11. Conjoint analysis.

Machine converted from AACR2 source record.

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