Brands of faith : marketing religion in a commercial age / Mara Einstein.
Material type: TextSeries: Religion, media, and culture seriesPublisher: London ; New York : Routledge, 2008Description: xiv, 241 pages : illustrations ; 24 cmContent type:- text
- unmediated
- volume
- 0415409764
- 9780415409766
- 0415409772
- 9780415409773
- 306.6 22
- BV652.23 .E56 2008
Contents:
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 306.6 EIN (Browse shelf(Opens below)) | 1 | Available | A428706B |
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Includes bibliographical references (pages 211-235) and index.
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
Machine converted from AACR2 source record.
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