Brands of faith : marketing religion in a commercial age /
Einstein, Mara,
Brands of faith : marketing religion in a commercial age / Mara Einstein. - xiv, 241 pages : illustrations ; 24 cm. - Religion, media, and culture series . - Religion, media, and culture series. .
Includes bibliographical references (pages 211-235) and index.
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
0415409764 9780415409766 0415409772 9780415409773
2007012061
Church marketing
Religious institutions--Marketing
BV652.23 / .E56 2008
306.6
Brands of faith : marketing religion in a commercial age / Mara Einstein. - xiv, 241 pages : illustrations ; 24 cm. - Religion, media, and culture series . - Religion, media, and culture series. .
Includes bibliographical references (pages 211-235) and index.
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
0415409764 9780415409766 0415409772 9780415409773
2007012061
Church marketing
Religious institutions--Marketing
BV652.23 / .E56 2008
306.6