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Brands of faith : marketing religion in a commercial age / Mara Einstein.

By: Material type: TextTextSeries: Religion, media, and culture seriesPublisher: London ; New York : Routledge, 2008Description: xiv, 241 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415409764
  • 9780415409766
  • 0415409772
  • 9780415409773
Subject(s): DDC classification:
  • 306.6 22
LOC classification:
  • BV652.23 .E56 2008
Contents:
The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 306.6 EIN (Browse shelf(Opens below)) 1 Available A428706B

Includes bibliographical references (pages 211-235) and index.

The changing religious marketplace -- The business of religion -- Branding faith -- The course to God -- The new televangelists -- Kabbalah : marketing designer spirituality -- The politics of faith brands -- Has religious marketing gone too far?

Machine converted from AACR2 source record.

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