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Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo.

By:

Chevalier, Michel, 1943- [author.]

Contributor(s):

Mazzalovo, Gerald [author.]

Material type: Text

TextPublisher: Singapore : John Wiley & Sons (Asia), 2008Description: xiv, 423 pages : illustrations ; 24 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0470823267
9780470823262

Subject(s):

DDC classification:

658.827 22

LOC classification:

HD69.B7 C473 2008

Contents:

Ch. 1. Specificities of the luxury industry -- Ch. 2. Major luxury sectors -- Ch. 3. The power of the luxury brand -- Ch. 4. Brand lifecycle -- Ch. 5. The luxury client -- Ch. 6. Brand identity -- Ch. 7. Managing creation -- Ch. 8. Communication -- Ch. 9. International distribution -- Ch. 10. Retailing -- Ch. 11. Logistics and licensing -- Ch. 12. The brand audit.

Review: "Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 CHE (Browse shelf(Opens below))	1	Available		A428264B

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Previous	658.827 CAR Branding : the power of market identity /	658.827 CAT Go logo! a handbook to the art of global branding : 12 keys to creating successful global brands /	658.827 CHA Brand valued : how socially valued brands hold the key to a sustainable future and business success /	658.827 CHE Luxury brand management : a world of privilege /	658.827 CHR Exploring brand equity : an insightful collection of noteworthy articles and papers on conceptual, definitional, attitudinal, behavioral, monetary worth, and multidimensional aspects of brand equity /	658.827 CLA Brandscendence : three essential elements of enduring brands /	658.827 CO Co-branding : the science of alliance /	Next

Includes bibliographical references and index.

"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.

Machine converted from AACR2 source record.

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