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Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo.

By: Contributor(s): Material type: TextTextPublisher: Singapore : John Wiley & Sons (Asia), 2008Description: xiv, 423 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0470823267
  • 9780470823262
Subject(s): DDC classification:
  • 658.827 22
LOC classification:
  • HD69.B7 C473 2008
Contents:
Ch. 1. Specificities of the luxury industry -- Ch. 2. Major luxury sectors -- Ch. 3. The power of the luxury brand -- Ch. 4. Brand lifecycle -- Ch. 5. The luxury client -- Ch. 6. Brand identity -- Ch. 7. Managing creation -- Ch. 8. Communication -- Ch. 9. International distribution -- Ch. 10. Retailing -- Ch. 11. Logistics and licensing -- Ch. 12. The brand audit.
Review: "Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.827 CHE (Browse shelf(Opens below)) 1 Available A428264B

Includes bibliographical references and index.

Ch. 1. Specificities of the luxury industry -- Ch. 2. Major luxury sectors -- Ch. 3. The power of the luxury brand -- Ch. 4. Brand lifecycle -- Ch. 5. The luxury client -- Ch. 6. Brand identity -- Ch. 7. Managing creation -- Ch. 8. Communication -- Ch. 9. International distribution -- Ch. 10. Retailing -- Ch. 11. Logistics and licensing -- Ch. 12. The brand audit.

"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET.

Machine converted from AACR2 source record.

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