MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02288cam a2200385 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101225613.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080408s2008 si a b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470823267 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470823262 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11362820 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)179841006 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BTCTA |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
BTCTA |
| Modifying agency |
BAKER |
| -- |
YDXCP |
| -- |
SINLB |
| -- |
BWX |
| -- |
TXH |
| -- |
IAY |
| -- |
CUY |
| -- |
OCoLC |
| -- |
ATU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
C473 2008 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Chevalier, Michel, |
| Dates associated with a name |
1943- |
| Relator term |
author. |
| 9 (RLIN) |
253070 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Luxury brand management : |
| Remainder of title |
a world of privilege / |
| Statement of responsibility, etc. |
Michel Chevalier, Gerald Mazzalovo. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Singapore : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons (Asia), |
| Date of production, publication, distribution, manufacture, or copyright notice |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 423 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Ch. 1. |
| Title |
Specificities of the luxury industry -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Major luxury sectors -- |
| Miscellaneous information |
Ch. 3. |
| Title |
The power of the luxury brand -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Brand lifecycle -- |
| Miscellaneous information |
Ch. 5. |
| Title |
The luxury client -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Brand identity -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Managing creation -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Communication -- |
| Miscellaneous information |
Ch. 9. |
| Title |
International distribution -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Retailing -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Logistics and licensing -- |
| Miscellaneous information |
Ch. 12. |
| Title |
The brand audit. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Luxury Brand Management: A World of Privilege is the first comprehensive book on luxury brand management. Written by two renowned insiders, the authors provide a broad definition of luxury and examine more than 450 internationally known brands from a spectrum of industries. The book reconciles management, marketing and creation with real-life examples and management tools that the authors have successfully used in their professional careers."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management |
| 9 (RLIN) |
371221 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
332183 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Luxuries |
| General subdivision |
Marketing |
| 9 (RLIN) |
712941 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mazzalovo, Gerald, |
| Relator term |
author. |
| 9 (RLIN) |
1046767 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11362820 |
| b |
03-10-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 CHE |
| g |
1 |
| i |
A428264B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$91.36 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
19 |
| v |
0 |
| w |
1 |
| x |
0 |
| y |
.i12760535 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
si |
| -- |
0 |
