The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success / Duane E. Knapp.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 KNA (Browse shelf(Opens below))	1	Available		A428107B

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Previous	658.827 KEL Best practice cases in branding : lessons from the world's strongest brands /	658.827 KEL Best practice cases in branding : lessons from the world's strongest brands /	658.827 KIN A master class in brand planning : the timeless works of Stephen King /	658.827 KNA The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success /	658.827 KOR Brand society : how brands transform management and lifestyle /	658.827 KUM Private label strategy : how to meet the store brand challenge /	658.827 LAM The case for B2B branding : pulling away from the business to business pack /	Next

Includes bibliographical references (pages 247-253) and index.

Machine converted from AACR2 source record.

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