The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success / Duane E. Knapp.
Material type:
TextPublisher: New York : McGraw-Hill, [2008]Copyright date: ©2008Description: xix, 264 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0071494413
- 9780071494410
- Brand promise
- 658.827 22
- HF5415.5 .K62 2008
- HD69.B7 K63 2008
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.827 KNA (Browse shelf(Opens below)) | 1 | Available | A428107B |
Includes bibliographical references (pages 247-253) and index.
Machine converted from AACR2 source record.
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