The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success /
Knapp, Duane E.,
The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success / Brand promise Duane E. Knapp. - xix, 264 pages : illustrations ; 24 cm
Includes bibliographical references (pages 247-253) and index.
0071494413 9780071494410
Brand name products
Customer relations.
Customer services
HF5415.5 / .K62 2008 HD69.B7 / K63 2008
658.827
The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success / Brand promise Duane E. Knapp. - xix, 264 pages : illustrations ; 24 cm
Includes bibliographical references (pages 247-253) and index.
0071494413 9780071494410
Brand name products
Customer relations.
Customer services
HF5415.5 / .K62 2008 HD69.B7 / K63 2008
658.827