Museum branding : how to create and maintain image, loyalty, and support / Margot A. Wallace.
Material type: TextPublisher: Lanham, MD : AltaMira Press, [2006]Copyright date: ©2006Description: x, 193 pages : illustrations ; 23 cmContent type:- text
- unmediated
- volume
- 0759109923
- 9780759109926
- 0759109931
- 9780759109933
- 069.068 22
- AM11 .W35 2006
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | City Campus City Campus Main Collection | 069.068 WAL (Browse shelf(Opens below)) | 1 | Available | A451003B |
Browsing City Campus shelves, Shelving location: City Campus Main Collection Close shelf browser (Hides shelf browser)
069.068 MAN Manual of museum planning : sustainable space, facilities, and operations / | 069.068 MUS Museum management and marketing / | 069.068 SEC Secrets of institutional planning / | 069.068 WAL Museum branding : how to create and maintain image, loyalty, and support / | 069.0688 MUS Museum marketing : competing in the global marketplace / | 069.07 CUL Cultures of the curatorial / | 069.07097444 DUN The art of curating : Paul J. Sachs and the Museum Course at Harvard / |
Includes bibliographical references (pages 181-186) and index.
1. Introduction to branding : the process that turns spectators into loyalists -- 2. Brand new museum -- 3. Exhibitions as branding tools : content as message -- 4. Museum boards : carrying the banner -- 5. The education department : teaching the museum -- 6. Volunteers : your face to the public -- 7. Membership : converting visitors to loyalists -- 8. Fund-raising : raised on loyalty -- 9. Corporate partnerships : shoulder to shoulder with business -- 10. Marketing and graphics : the watchdog department -- 11. Museum store : extension of education -- 12. Branding museum Web sites : new media, old truths -- 13. The golden shopping cart : how museums' online stores add luster to their brand -- 14. Publications -- 15. Audio tours : branding by script -- 16. The lobby : first impression and last impression -- 17. Loyalty eating : how museums reinforce their brand image at the dining table -- 18. Your building : how museums build their brands brick by brick -- 19. University museums : children of strong parents -- 20. Future members : identifying with college students.
Machine converted from AACR2 source record.
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