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Museum branding : how to create and maintain image, loyalty, and support / Margot A. Wallace.

By: Material type: TextTextPublisher: Lanham, MD : AltaMira Press, [2006]Copyright date: ©2006Description: x, 193 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0759109923
  • 9780759109926
  • 0759109931
  • 9780759109933
Subject(s): DDC classification:
  • 069.068 22
LOC classification:
  • AM11 .W35 2006
Contents:
1. Introduction to branding : the process that turns spectators into loyalists -- 2. Brand new museum -- 3. Exhibitions as branding tools : content as message -- 4. Museum boards : carrying the banner -- 5. The education department : teaching the museum -- 6. Volunteers : your face to the public -- 7. Membership : converting visitors to loyalists -- 8. Fund-raising : raised on loyalty -- 9. Corporate partnerships : shoulder to shoulder with business -- 10. Marketing and graphics : the watchdog department -- 11. Museum store : extension of education -- 12. Branding museum Web sites : new media, old truths -- 13. The golden shopping cart : how museums' online stores add luster to their brand -- 14. Publications -- 15. Audio tours : branding by script -- 16. The lobby : first impression and last impression -- 17. Loyalty eating : how museums reinforce their brand image at the dining table -- 18. Your building : how museums build their brands brick by brick -- 19. University museums : children of strong parents -- 20. Future members : identifying with college students.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 069.068 WAL (Browse shelf(Opens below)) 1 Available A451003B

Includes bibliographical references (pages 181-186) and index.

1. Introduction to branding : the process that turns spectators into loyalists -- 2. Brand new museum -- 3. Exhibitions as branding tools : content as message -- 4. Museum boards : carrying the banner -- 5. The education department : teaching the museum -- 6. Volunteers : your face to the public -- 7. Membership : converting visitors to loyalists -- 8. Fund-raising : raised on loyalty -- 9. Corporate partnerships : shoulder to shoulder with business -- 10. Marketing and graphics : the watchdog department -- 11. Museum store : extension of education -- 12. Branding museum Web sites : new media, old truths -- 13. The golden shopping cart : how museums' online stores add luster to their brand -- 14. Publications -- 15. Audio tours : branding by script -- 16. The lobby : first impression and last impression -- 17. Loyalty eating : how museums reinforce their brand image at the dining table -- 18. Your building : how museums build their brands brick by brick -- 19. University museums : children of strong parents -- 20. Future members : identifying with college students.

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