MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02812cam a2200445 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211105100655.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080625s2006 mdua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2006011550 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0759109923 |
| Qualifying information |
cloth (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780759109926 |
| Qualifying information |
cloth (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0759109931 |
| Qualifying information |
pbk. (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780759109933 |
| Qualifying information |
pbk. (alk. paper) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11350167 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)67239960 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2006011550 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
AM11 |
| Item number |
.W35 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
069.068 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wallace, Margot A., |
| Dates associated with a name |
1941- |
| Relator term |
author. |
| 9 (RLIN) |
440686 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Museum branding : |
| Remainder of title |
how to create and maintain image, loyalty, and support / |
| Statement of responsibility, etc. |
Margot A. Wallace. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Lanham, MD : |
| Name of producer, publisher, distributor, manufacturer |
AltaMira Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2006] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 193 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 181-186) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
1. |
| Title |
Introduction to branding : the process that turns spectators into loyalists -- |
| Miscellaneous information |
2. |
| Title |
Brand new museum -- |
| Miscellaneous information |
3. |
| Title |
Exhibitions as branding tools : content as message -- |
| Miscellaneous information |
4. |
| Title |
Museum boards : carrying the banner -- |
| Miscellaneous information |
5. |
| Title |
The education department : teaching the museum -- |
| Miscellaneous information |
6. |
| Title |
Volunteers : your face to the public -- |
| Miscellaneous information |
7. |
| Title |
Membership : converting visitors to loyalists -- |
| Miscellaneous information |
8. |
| Title |
Fund-raising : raised on loyalty -- |
| Miscellaneous information |
9. |
| Title |
Corporate partnerships : shoulder to shoulder with business -- |
| Miscellaneous information |
10. |
| Title |
Marketing and graphics : the watchdog department -- |
| Miscellaneous information |
11. |
| Title |
Museum store : extension of education -- |
| Miscellaneous information |
12. |
| Title |
Branding museum Web sites : new media, old truths -- |
| Miscellaneous information |
13. |
| Title |
The golden shopping cart : how museums' online stores add luster to their brand -- |
| Miscellaneous information |
14. |
| Title |
Publications -- |
| Miscellaneous information |
15. |
| Title |
Audio tours : branding by script -- |
| Miscellaneous information |
16. |
| Title |
The lobby : first impression and last impression -- |
| Miscellaneous information |
17. |
| Title |
Loyalty eating : how museums reinforce their brand image at the dining table -- |
| Miscellaneous information |
18. |
| Title |
Your building : how museums build their brands brick by brick -- |
| Miscellaneous information |
19. |
| Title |
University museums : children of strong parents -- |
| Miscellaneous information |
20. |
| Title |
Future members : identifying with college students. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Museums |
| Geographic subdivision |
United States |
| General subdivision |
Management |
| 9 (RLIN) |
742591 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Museums |
| General subdivision |
Public relations |
| Geographic subdivision |
United States |
| 9 (RLIN) |
721350 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business names |
| Geographic subdivision |
United States |
| 9 (RLIN) |
663518 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| Geographic subdivision |
United States |
| 9 (RLIN) |
372789 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Museum attendance |
| Geographic subdivision |
United States |
| 9 (RLIN) |
721353 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11350167 |
| b |
20-03-18 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
mdu |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
069.068 WAL |
| g |
1 |
| i |
A451003B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$23.90 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
8 |
| v |
1 |
| w |
1 |
| x |
1 |
| y |
.i12730695 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
