Perfect pitch : the art of selling ideas and winning new business / Jon Steel.

By:

Steel, Jon [author.]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0471789763
9780471789765

Uniform titles:

Adweek book

Subject(s):

DDC classification:

658.85 22

LOC classification:

HF5718.22 .S74 2007

Online resources:

Contributor biographical information

Contents:

Introduction: An Audience with Steve Jobs -- 1. Presentation Crime: Why Most Presentations Fail -- 2. Imperfect Pitch: The People of the State of California v. Orenthal James Simpson -- 3. Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World's Best Presenters -- 4. Making Connections: Planning the Perfect Pitch -- 5. Trevor's Sledgehammer: Crating room for Thought -- 6. We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly -- 7. Benign Dictatorship: Leading the Perfect Team Pitch -- 8. The Pitch and Beyond: How to Leave the Client Wanting More -- 9. The Perfect Pitch: London's Winning bid for the 2012 Olympic Games.

Summary: "A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you."--Publisher's website.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.85 STE (Browse shelf(Opens below))	1	Available		A427635B

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Previous								Next
Previous	658.85 MAR Personal selling : a relationship approach /	658.85 MIC How to become a successful saleswoman /	658.85 PER Personal selling and sales management.	658.85 STE Perfect pitch : the art of selling ideas and winning new business /	658.85019 ANT Selling with emotional intelligence : 5 skills for building stronger client relationships /	658.85019 TRA The psychology of selling : how to sell more, easier, and faster than you ever thought possible /	658.85024042 KNO Knowing the territory : women in sales.	Next

"An Adweek book.".

Includes bibliographical references (pages 249-252) and index.

"A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you."--Publisher's website.

Machine converted from AACR2 source record.

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