Perfect pitch : the art of selling ideas and winning new business /
Steel, Jon,
Perfect pitch : the art of selling ideas and winning new business / Jon Steel. - xxv, 262 pages : illustrations ; 24 cm
"An Adweek book.".
Includes bibliographical references (pages 249-252) and index.
Introduction: An Audience with Steve Jobs -- Presentation Crime: Why Most Presentations Fail -- Imperfect Pitch: The People of the State of California v. Orenthal James Simpson -- Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World's Best Presenters -- Making Connections: Planning the Perfect Pitch -- Trevor's Sledgehammer: Crating room for Thought -- We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly -- Benign Dictatorship: Leading the Perfect Team Pitch -- The Pitch and Beyond: How to Leave the Client Wanting More -- The Perfect Pitch: London's Winning bid for the 2012 Olympic Games. 1. 2. 3. 4. 5. 6. 7. 8. 9.
"A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you."--Publisher's website.
0471789763 9780471789765
2006299877
Business presentations
Selling
Advertising.
HF5718.22 / .S74 2007
658.85
Perfect pitch : the art of selling ideas and winning new business / Jon Steel. - xxv, 262 pages : illustrations ; 24 cm
"An Adweek book.".
Includes bibliographical references (pages 249-252) and index.
Introduction: An Audience with Steve Jobs -- Presentation Crime: Why Most Presentations Fail -- Imperfect Pitch: The People of the State of California v. Orenthal James Simpson -- Bill Clinton, Johnnie Cochran, and a London Hooker: Learning from the World's Best Presenters -- Making Connections: Planning the Perfect Pitch -- Trevor's Sledgehammer: Crating room for Thought -- We Will Fight them in the Boardroom: How to Run a Great Idea by Presenting it Badly -- Benign Dictatorship: Leading the Perfect Team Pitch -- The Pitch and Beyond: How to Leave the Client Wanting More -- The Perfect Pitch: London's Winning bid for the 2012 Olympic Games. 1. 2. 3. 4. 5. 6. 7. 8. 9.
"A professional "pitching coach" for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don'ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you."--Publisher's website.
0471789763 9780471789765
2006299877
Business presentations
Selling
Advertising.
HF5718.22 / .S74 2007
658.85