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Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr.

By: Contributor(s): Material type: TextTextPublisher: Boston : McGraw-Hill Irwin, [2009]Copyright date: ©2009Edition: Eleventh editionDescription: various pagings : illustrations (some colour) ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0073368121
  • 9780073368122
Subject(s): DDC classification:
  • 658.4012 22
LOC classification:
  • HD30.28 .P3385 2009
Contents:
Part One. Overview of Strategic Management -- 1. Strategic Management -- Part Two. Strategy Formulation -- 2. Company Mission -- 3. Corporate Social Responsibility and Ethics -- 4. The External Environment -- 5. The Global Environment -- 6. Internal Analysis -- 7. Long-Term Objectives and Strategies -- 8. Business Strategy -- 9. Multibusiness Strategy -- Part Three. Strategy Implementation, Control, and Innovation -- 10. Implementation -- 11. Organizational Structure -- 12. Leadership and Culture -- 13. Strategic Control -- 14. Innovation, and Entrepreneurship.
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Includes bibliographical references and index.

Part One. Overview of Strategic Management -- 1. Strategic Management -- Part Two. Strategy Formulation -- 2. Company Mission -- 3. Corporate Social Responsibility and Ethics -- 4. The External Environment -- 5. The Global Environment -- 6. Internal Analysis -- 7. Long-Term Objectives and Strategies -- 8. Business Strategy -- 9. Multibusiness Strategy -- Part Three. Strategy Implementation, Control, and Innovation -- 10. Implementation -- 11. Organizational Structure -- 12. Leadership and Culture -- 13. Strategic Control -- 14. Innovation, and Entrepreneurship.

Machine converted from AACR2 source record.

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