Formulation, implementation, and control of competitive strategy /

Pearce, John A.,

Formulation, implementation, and control of competitive strategy / John A. Pearce II, Richard B. Robinson, Jr. - Eleventh edition. - various pagings : illustrations (some colour) ; 26 cm

Includes bibliographical references and index.

Overview of Strategic Management -- Strategic Management -- Strategy Formulation -- Company Mission -- Corporate Social Responsibility and Ethics -- The External Environment -- The Global Environment -- Internal Analysis -- Long-Term Objectives and Strategies -- Business Strategy -- Multibusiness Strategy -- Strategy Implementation, Control, and Innovation -- Implementation -- Organizational Structure -- Leadership and Culture -- Strategic Control -- Innovation, and Entrepreneurship. Part One. 1. Part Two. 2. 3. 4. 5. 6. 7. 8. 9. Part Three. 10. 11. 12. 13. 14.

0073368121 9780073368122

2007052592


Strategic planning.
Strategic planning--Case studies.

HD30.28 / .P3385 2009

658.4012

Powered by Koha