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Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars Thomassen.

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Material type: Text

TextPublisher: London ; Philadelphia : Kogan Page, 2008Edition: First editionDescription: xiv, 297 pages : illustrations ; 24 cmContent type:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.827 LIN (Browse shelf(Opens below))	1	Available		A425738B

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Previous	658.827 LEN Experience the message : how experiential marketing is changing the brand world /	658.827 LIN Brand building on the internet /	658.827 LIN Brand sense : build powerful brands through touch, taste, smell, sight, and sound /	658.827 LIN Private label : turning the retail brand threat into your biggest opportunity /	658.827 LUR Brandwatching : lifting the lid on the phenomenon of branding /	658.827 LUR Brandwatching : lifting the lid on the phenomenon of branding /	658.827 MAC The brand chartering handbook : how brand organizations learn "living scripts /	Next

Includes index.

Machine converted from AACR2 source record.

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