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House brands (Topical Term)

Number of records used in: 6
Preferred form: House brands
Used for/see from:
  • Blanket brands
  • Dealers' brands
  • Family brands
  • Private brands
  • Private labels
See also:

UMI business vocab. (Dealers' brands, Private brands, Private labels, see House brands)

87-82654: Ostrow, R. The dict. of marketing, c1988 (Family brand, blanket brand, family packaging)

Here are entered works on a line of products sold by a single company, all of which carry that company's brand name, logo, or similar identifying design.

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