Private label : turning the retail brand threat into your biggest opportunity /

Lincoln, Keith,

Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln & Lars Thomassen. - First edition. - xiv, 297 pages : illustrations ; 24 cm

Includes index.

0749450274 9780749450274

2007037084


House brands
Retail trade
Branding (Marketing)--Management
Brand name products--Management

HF5429 / .L52275 2008

658.827

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