Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson.
Material type:
TextPublisher: New York : Routledge, 2008Description: xv, 251 pages : illustrations ; 24 cmContent type: - text
- unmediated
- volume
- 0415978815
- 9780415978811
- 0415978823
- 9780415978828
- 659.1042 22
- HF5821 .J64 2008
Contents:
Acknowledgements -- 1. Advertising Images and Discourse -- 2. Smoke and Mirrors -- 3. Keeping Race in Place -- 4. Different Tropes for Different Folks -- 5. Madison Avenue Meets Silicon Valley -- 6. From Barbie to BudTV -- Conclusions and Implications.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 659.1042 JOH (Browse shelf(Opens below)) | 1 | Available | A425662B |
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Includes bibliographical references (pages 236-244) and index.
Acknowledgements -- 1. Advertising Images and Discourse -- 2. Smoke and Mirrors -- 3. Keeping Race in Place -- 4. Different Tropes for Different Folks -- 5. Madison Avenue Meets Silicon Valley -- 6. From Barbie to BudTV -- Conclusions and Implications.
Machine converted from AACR2 source record.
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