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Johnson, Fern L.,

Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson. - xv, 251 pages : illustrations ; 24 cm

Includes bibliographical references (pages 236-244) and index.

Acknowledgements -- Advertising Images and Discourse -- Smoke and Mirrors -- Keeping Race in Place -- Different Tropes for Different Folks -- Madison Avenue Meets Silicon Valley -- From Barbie to BudTV -- Conclusions and Implications. 1. 2. 3. 4. 5. 6.

ISBN: 0415978815 9780415978811 0415978823 9780415978828

LCCN: 2007028440

Subjects--Topical Terms:
Advertising--Social aspects.
Symbolism in advertising
Culture.

LC Class. No.: HF5821 / .J64 2008

Dewey Class. No.: 659.1042