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Imaging in advertising : verbal and visual codes of commerce / Fern L. Johnson.

By: Material type: TextTextPublisher: New York : Routledge, 2008Description: xv, 251 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0415978815
  • 9780415978811
  • 0415978823
  • 9780415978828
Subject(s): DDC classification:
  • 659.1042 22
LOC classification:
  • HF5821 .J64 2008
Contents:
Acknowledgements -- 1. Advertising Images and Discourse -- 2. Smoke and Mirrors -- 3. Keeping Race in Place -- 4. Different Tropes for Different Folks -- 5. Madison Avenue Meets Silicon Valley -- 6. From Barbie to BudTV -- Conclusions and Implications.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 659.1042 JOH (Browse shelf(Opens below)) 1 Available A425662B

Includes bibliographical references (pages 236-244) and index.

Acknowledgements -- 1. Advertising Images and Discourse -- 2. Smoke and Mirrors -- 3. Keeping Race in Place -- 4. Different Tropes for Different Folks -- 5. Madison Avenue Meets Silicon Valley -- 6. From Barbie to BudTV -- Conclusions and Implications.

Machine converted from AACR2 source record.

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