The lovemarks effect : winning in the consumer revolution / Kevin Roberts.
Material type:
TextPublisher: Brooklyn, NY : PowerHouse Books, 2006Edition: First editionDescription: 272 pages : illustrations (chiefly colour) ; 25 cmContent type: - text
- unmediated
- volume
- 157687267X
- 9781576872673
- 658.8342 22
- HF5415.55 .R62 2006
Contents:
The new consumer: Lovemarks and the consumer revolution -- L is for Lovemarks: beginnings -- Living the dream: the attraction economy -- Planet Lovemarks: Lovemarks in the real world -- Creating Lovemarks: inspirational owners -- Romancing the shopper: Lovemarks in-store -- Form follows feeling: designing the world of Lovemarks -- Love one day at a time: Lovemarks and sustainability -- Heartbeats: reinventing research with Lovemarks -- Love goes to work: Saatchi & Saatchi creating Lovemarks -- Before we go: Lovemarks future -- Backstage.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | City Campus City Campus Main Collection | 658.8342 ROB (Browse shelf(Opens below)) | 1 | Available | A325302B | ||
| Book | City Campus City Campus Main Collection | 658.8342 ROB (Browse shelf(Opens below)) | 1 | Available | A325364B |
Includes index.
The new consumer: Lovemarks and the consumer revolution -- L is for Lovemarks: beginnings -- Living the dream: the attraction economy -- Planet Lovemarks: Lovemarks in the real world -- Creating Lovemarks: inspirational owners -- Romancing the shopper: Lovemarks in-store -- Form follows feeling: designing the world of Lovemarks -- Love one day at a time: Lovemarks and sustainability -- Heartbeats: reinventing research with Lovemarks -- Love goes to work: Saatchi & Saatchi creating Lovemarks -- Before we go: Lovemarks future -- Backstage.
Machine converted from AACR2 source record.
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