Normal view
MARC view
Customer relations Management (Topical Term)
Used for/see from:
- CRM (Customer relationship management)
- Customer relationship management
Work cat.: 2009378278: Schellong, Alexander. Citizen relationship management, c2008: t.p. (Alexander Schellong) p. 1 (Customer Relationship Management; CRM is the acronym and term used for a body of management philosophies, practices, and technology utilizations) p. 15 (central to CRM is managing the relationship between the customer and the enterprise)
LC database, Feb. 23, 2009 ("customer relationship management" keyword search in title field: 89 hits)