The lovemarks effect : winning in the consumer revolution /
Roberts, Kevin, 1949-
The lovemarks effect : winning in the consumer revolution / Kevin Roberts. - First edition. - 272 pages : illustrations (chiefly colour) ; 25 cm
Includes index.
The new consumer: Lovemarks and the consumer revolution -- L is for Lovemarks: beginnings -- Living the dream: the attraction economy -- Planet Lovemarks: Lovemarks in the real world -- Creating Lovemarks: inspirational owners -- Romancing the shopper: Lovemarks in-store -- Form follows feeling: designing the world of Lovemarks -- Love one day at a time: Lovemarks and sustainability -- Heartbeats: reinventing research with Lovemarks -- Love goes to work: Saatchi & Saatchi creating Lovemarks -- Before we go: Lovemarks future -- Backstage.
157687267X 9781576872673
2005049169
Relationship marketing
Customer services--Management
Customer relations--Management
Advertising--Brand name products.
Trademarks
HF5415.55 / .R62 2006
658.8342
The lovemarks effect : winning in the consumer revolution / Kevin Roberts. - First edition. - 272 pages : illustrations (chiefly colour) ; 25 cm
Includes index.
The new consumer: Lovemarks and the consumer revolution -- L is for Lovemarks: beginnings -- Living the dream: the attraction economy -- Planet Lovemarks: Lovemarks in the real world -- Creating Lovemarks: inspirational owners -- Romancing the shopper: Lovemarks in-store -- Form follows feeling: designing the world of Lovemarks -- Love one day at a time: Lovemarks and sustainability -- Heartbeats: reinventing research with Lovemarks -- Love goes to work: Saatchi & Saatchi creating Lovemarks -- Before we go: Lovemarks future -- Backstage.
157687267X 9781576872673
2005049169
Relationship marketing
Customer services--Management
Customer relations--Management
Advertising--Brand name products.
Trademarks
HF5415.55 / .R62 2006
658.8342