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Marketing : core concepts & applications / W. Pride [and others].

By: Material type: TextTextAnalytics: Show analyticsPublisher: Milton, Qld. : Wiley, 2008Edition: 2nd Asia-Pacific editionDescription: xxii, 558 pages : colour illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0470814691
  • 9780470814697
Other title:
  • Marketing : core concepts and applications
Related works:
  • Adaptation of (work): Pride, William M. Foundations of marketing
Subject(s): DDC classification:
  • 658.8 22
Contents:
Acknowledgements -- Introduction: capital allocation in banking -- Pt. 1. The role and definition of capital -- 1. The role of capital: why are banks required to hold capital? -- 2. Introduction to capital allocation techniques: how do banks invest their capital? And how do they measure the return on that capital? -- Pt. 2. Capital allocation in practice -- 3. Regulatory capital: is it really as irrelevant as everybody says? -- 4. Value-at-risk and capital allocation: the RAPM approach -- 5. A top-down approach: determining the cost of capital and the 'earnings at risk' buffer -- 6. Earnings-volatility-based approaches -- Pt. 3. Limitations of the RoC approach -- 7. Feeding the model: the importance of clean data -- 8. Limitations of RoC: the stock market's perspective -- 9. Shareholder value as a key performance measure -- 10. Implementing capital allocation policies and procedures: moving from a passive system to an active one -- Index.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book South Campus South Campus Main Collection 658.8 MAR (Browse shelf(Opens below)) 1 Available A523134B

Adaptation of: Foundations of marketing / William M. Pride and O. C. Ferrell. Boston : Houghton Mifflin, c2004.

Includes bibliographical references (pages 535-547) and index.

Acknowledgements -- Introduction: capital allocation in banking -- Pt. 1. The role and definition of capital -- 1. The role of capital: why are banks required to hold capital? -- 2. Introduction to capital allocation techniques: how do banks invest their capital? And how do they measure the return on that capital? -- Pt. 2. Capital allocation in practice -- 3. Regulatory capital: is it really as irrelevant as everybody says? -- 4. Value-at-risk and capital allocation: the RAPM approach -- 5. A top-down approach: determining the cost of capital and the 'earnings at risk' buffer -- 6. Earnings-volatility-based approaches -- Pt. 3. Limitations of the RoC approach -- 7. Feeding the model: the importance of clean data -- 8. Limitations of RoC: the stock market's perspective -- 9. Shareholder value as a key performance measure -- 10. Implementing capital allocation policies and procedures: moving from a passive system to an active one -- Index.

Machine converted from AACR2 source record.

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