Marketing : core concepts & applications / W. Pride [and others].
Material type: TextAnalytics: Show analyticsPublisher: Milton, Qld. : Wiley, 2008Edition: 2nd Asia-Pacific editionDescription: xxii, 558 pages : colour illustrations ; 26 cmContent type:- text
- unmediated
- volume
- 0470814691
- 9780470814697
- Marketing : core concepts and applications
- 658.8 22
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | South Campus South Campus Main Collection | 658.8 MAR (Browse shelf(Opens below)) | 1 | Available | A523134B |
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658.8 INT International marketing / | 658.8 KOT A framework for marketing management / | 658.8 KOT International marketing / | 658.8 MAR Marketing : core concepts & applications / | 658.8 MAR Marketing / | 658.8 MAR Marketing / | 658.8 MUL Marketing management : a strategic decision-making approach / |
Adaptation of: Foundations of marketing / William M. Pride and O. C. Ferrell. Boston : Houghton Mifflin, c2004.
Includes bibliographical references (pages 535-547) and index.
Acknowledgements -- Introduction: capital allocation in banking -- Pt. 1. The role and definition of capital -- 1. The role of capital: why are banks required to hold capital? -- 2. Introduction to capital allocation techniques: how do banks invest their capital? And how do they measure the return on that capital? -- Pt. 2. Capital allocation in practice -- 3. Regulatory capital: is it really as irrelevant as everybody says? -- 4. Value-at-risk and capital allocation: the RAPM approach -- 5. A top-down approach: determining the cost of capital and the 'earnings at risk' buffer -- 6. Earnings-volatility-based approaches -- Pt. 3. Limitations of the RoC approach -- 7. Feeding the model: the importance of clean data -- 8. Limitations of RoC: the stock market's perspective -- 9. Shareholder value as a key performance measure -- 10. Implementing capital allocation policies and procedures: moving from a passive system to an active one -- Index.
Machine converted from AACR2 source record.
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