MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02666cam a2200409 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221109175359.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070928s2008 qeaa b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
Changed OCLC from 173661312 to 213766112 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470814691 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470814697 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b11269637 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)213766112 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CU |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
CU |
| Modifying agency |
ATU |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
a------ |
| -- |
aa----- |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pride, William M. |
| Relator term |
author. |
| 9 (RLIN) |
1056847 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
core concepts & applications / |
| Statement of responsibility, etc. |
W. Pride [and others]. |
| 246 30 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Marketing : core concepts and applications |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd Asia-Pacific edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Milton, Qld. : |
| Name of producer, publisher, distributor, manufacturer |
Wiley, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 558 pages : |
| Other physical details |
colour illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Adaptation of: Foundations of marketing / William M. Pride and O. C. Ferrell. Boston : Houghton Mifflin, c2004. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 535-547) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Acknowledgements -- |
| -- |
Introduction: capital allocation in banking -- |
| Miscellaneous information |
Pt. 1. |
| Title |
The role and definition of capital -- |
| Miscellaneous information |
1. |
| Title |
The role of capital: why are banks required to hold capital? -- |
| Miscellaneous information |
2. |
| Title |
Introduction to capital allocation techniques: how do banks invest their capital? And how do they measure the return on that capital? -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Capital allocation in practice -- |
| Miscellaneous information |
3. |
| Title |
Regulatory capital: is it really as irrelevant as everybody says? -- |
| Miscellaneous information |
4. |
| Title |
Value-at-risk and capital allocation: the RAPM approach -- |
| Miscellaneous information |
5. |
| Title |
A top-down approach: determining the cost of capital and the 'earnings at risk' buffer -- |
| Miscellaneous information |
6. |
| Title |
Earnings-volatility-based approaches -- |
| Miscellaneous information |
Pt. 3. |
| Title |
Limitations of the RoC approach -- |
| Miscellaneous information |
7. |
| Title |
Feeding the model: the importance of clean data -- |
| Miscellaneous information |
8. |
| Title |
Limitations of RoC: the stock market's perspective -- |
| Miscellaneous information |
9. |
| Title |
Shareholder value as a key performance measure -- |
| Miscellaneous information |
10. |
| Title |
Implementing capital allocation policies and procedures: moving from a passive system to an active one -- |
| -- |
Index. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Asia |
| 9 (RLIN) |
601251 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Geographic subdivision |
Pacific Area |
| 9 (RLIN) |
705874 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Relationship information |
Adaptation of (work): |
| Personal name |
Pride, William M. |
| Title of a work |
Foundations of marketing. |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11269637 |
| b |
07-09-20 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| -- |
s |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
qea |
| -- |
0 |
