Marketing : core concepts & applications /
Pride, William M.
Marketing : core concepts & applications / Marketing : core concepts and applications W. Pride [and others]. - 2nd Asia-Pacific edition. - xxii, 558 pages : colour illustrations ; 26 cm
Adaptation of: Foundations of marketing / William M. Pride and O. C. Ferrell. Boston : Houghton Mifflin, c2004.
Includes bibliographical references (pages 535-547) and index.
Acknowledgements -- Introduction: capital allocation in banking -- The role and definition of capital -- The role of capital: why are banks required to hold capital? -- Introduction to capital allocation techniques: how do banks invest their capital? And how do they measure the return on that capital? -- Capital allocation in practice -- Regulatory capital: is it really as irrelevant as everybody says? -- Value-at-risk and capital allocation: the RAPM approach -- A top-down approach: determining the cost of capital and the 'earnings at risk' buffer -- Earnings-volatility-based approaches -- Limitations of the RoC approach -- Feeding the model: the importance of clean data -- Limitations of RoC: the stock market's perspective -- Shareholder value as a key performance measure -- Implementing capital allocation policies and procedures: moving from a passive system to an active one -- Index. Pt. 1. 1. 2. Pt. 2. 3. 4. 5. 6. Pt. 3. 7. 8. 9. 10.
0470814691 9780470814697
Marketing--Asia
Marketing--Pacific Area
658.8
Marketing : core concepts & applications / Marketing : core concepts and applications W. Pride [and others]. - 2nd Asia-Pacific edition. - xxii, 558 pages : colour illustrations ; 26 cm
Adaptation of: Foundations of marketing / William M. Pride and O. C. Ferrell. Boston : Houghton Mifflin, c2004.
Includes bibliographical references (pages 535-547) and index.
Acknowledgements -- Introduction: capital allocation in banking -- The role and definition of capital -- The role of capital: why are banks required to hold capital? -- Introduction to capital allocation techniques: how do banks invest their capital? And how do they measure the return on that capital? -- Capital allocation in practice -- Regulatory capital: is it really as irrelevant as everybody says? -- Value-at-risk and capital allocation: the RAPM approach -- A top-down approach: determining the cost of capital and the 'earnings at risk' buffer -- Earnings-volatility-based approaches -- Limitations of the RoC approach -- Feeding the model: the importance of clean data -- Limitations of RoC: the stock market's perspective -- Shareholder value as a key performance measure -- Implementing capital allocation policies and procedures: moving from a passive system to an active one -- Index. Pt. 1. 1. 2. Pt. 2. 3. 4. 5. 6. Pt. 3. 7. 8. 9. 10.
0470814691 9780470814697
Marketing--Asia
Marketing--Pacific Area
658.8