The behavioral economics of brand choice / Gordon R. Foxall [and others].

By:

Foxall, G. R [author.]

Material type: Text

TextPublisher: Basingstoke : Palgrave Macmillan, 2007Description: xix, 292 pages ; 22 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

0230006833
9780230006836

Other title:

Behavioural economics of brand choice

Subject(s):

DDC classification:

658.8343 22

LOC classification:

HF5415.32 .B44 2007

Contents:

1. Brand choice in behavioral perspective / Gordon R. Foxall, Jorge M. Oliveira-Castro, Victoria K. James and Teresa C. Schrezenmaier -- 2. The substitutability of brands / Gordon R. Foxall -- 3. Behavior analysis of consumer brand choice : a preliminary analysis / Gordon R. Foxall and Victoria K. James -- 4. The behavioral ecology of consumer choice : how and what do consumers maximize? / Gordon R. Foxall and Victoria K. James -- 5. The behavioral economics of consumer brand choice : establishing a methodology / Gordon R. Foxall and Teresa C. Schrezenmaier -- 6. The behavioral economics of consumer brand choice : patterns of reinforcement and utility maximization / Gordon R. Foxall, Jorge M. Oliveira-Castro and Teresa C. Schrezenmaier -- 7. Patterns of consumer response to retail price differentials / Jorge M. Oliveira-Castro, Gordon R. Foxall and Teresa C. Schrezenmaier -- 8. Dynamics of repeat-buying for packaged food products / Jorge M. Oliveira-Castro, Diogo C. S. Ferreira, Gordon R. Foxall and Teresa C. Schrezenmaier -- 9. Consumer brand choice : individual and group analyses of demand elasticity / Jorge M. Oliveira-Castro, Gordon R. Foxall and Teresa C. Schrezenmaier -- 10. Deviations from matching in consumer choice / Sully Romero, Gordon R. Foxall, Teresa C. Schrezenmaier, Jorge M. Oliveira-Castro and Victoria K. James.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	City Campus City Campus Main Collection	658.8343 BEH (Browse shelf(Opens below))	1	Available		A373392B

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Includes bibliographical references and index.

Machine converted from AACR2 source record.

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