The behavioral economics of brand choice /
Foxall, G. R.,
The behavioral economics of brand choice / Behavioural economics of brand choice Gordon R. Foxall [and others]. - xix, 292 pages ; 22 cm
Includes bibliographical references and index.
Brand choice in behavioral perspective / The substitutability of brands / Behavior analysis of consumer brand choice : a preliminary analysis / The behavioral ecology of consumer choice : how and what do consumers maximize? / The behavioral economics of consumer brand choice : establishing a methodology / The behavioral economics of consumer brand choice : patterns of reinforcement and utility maximization / Patterns of consumer response to retail price differentials / Dynamics of repeat-buying for packaged food products / Consumer brand choice : individual and group analyses of demand elasticity / Deviations from matching in consumer choice / Gordon R. Foxall, Jorge M. Oliveira-Castro, Victoria K. James and Teresa C. Schrezenmaier -- Gordon R. Foxall -- Gordon R. Foxall and Victoria K. James -- Gordon R. Foxall and Victoria K. James -- Gordon R. Foxall and Teresa C. Schrezenmaier -- Gordon R. Foxall, Jorge M. Oliveira-Castro and Teresa C. Schrezenmaier -- Jorge M. Oliveira-Castro, Gordon R. Foxall and Teresa C. Schrezenmaier -- Jorge M. Oliveira-Castro, Diogo C. S. Ferreira, Gordon R. Foxall and Teresa C. Schrezenmaier -- Jorge M. Oliveira-Castro, Gordon R. Foxall and Teresa C. Schrezenmaier -- Sully Romero, Gordon R. Foxall, Teresa C. Schrezenmaier, Jorge M. Oliveira-Castro and Victoria K. James. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
0230006833 9780230006836
Brand choice
Consumer behavior.
HF5415.32 / .B44 2007
658.8343
The behavioral economics of brand choice / Behavioural economics of brand choice Gordon R. Foxall [and others]. - xix, 292 pages ; 22 cm
Includes bibliographical references and index.
Brand choice in behavioral perspective / The substitutability of brands / Behavior analysis of consumer brand choice : a preliminary analysis / The behavioral ecology of consumer choice : how and what do consumers maximize? / The behavioral economics of consumer brand choice : establishing a methodology / The behavioral economics of consumer brand choice : patterns of reinforcement and utility maximization / Patterns of consumer response to retail price differentials / Dynamics of repeat-buying for packaged food products / Consumer brand choice : individual and group analyses of demand elasticity / Deviations from matching in consumer choice / Gordon R. Foxall, Jorge M. Oliveira-Castro, Victoria K. James and Teresa C. Schrezenmaier -- Gordon R. Foxall -- Gordon R. Foxall and Victoria K. James -- Gordon R. Foxall and Victoria K. James -- Gordon R. Foxall and Teresa C. Schrezenmaier -- Gordon R. Foxall, Jorge M. Oliveira-Castro and Teresa C. Schrezenmaier -- Jorge M. Oliveira-Castro, Gordon R. Foxall and Teresa C. Schrezenmaier -- Jorge M. Oliveira-Castro, Diogo C. S. Ferreira, Gordon R. Foxall and Teresa C. Schrezenmaier -- Jorge M. Oliveira-Castro, Gordon R. Foxall and Teresa C. Schrezenmaier -- Sully Romero, Gordon R. Foxall, Teresa C. Schrezenmaier, Jorge M. Oliveira-Castro and Victoria K. James. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
0230006833 9780230006836
Brand choice
Consumer behavior.
HF5415.32 / .B44 2007
658.8343