Image from Coce

The behavioral economics of brand choice / Gordon R. Foxall [and others].

By: Material type: TextTextPublisher: Basingstoke : Palgrave Macmillan, 2007Description: xix, 292 pages ; 22 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0230006833
  • 9780230006836
Other title:
  • Behavioural economics of brand choice
Subject(s): DDC classification:
  • 658.8343 22
LOC classification:
  • HF5415.32 .B44 2007
Contents:
1. Brand choice in behavioral perspective / Gordon R. Foxall, Jorge M. Oliveira-Castro, Victoria K. James and Teresa C. Schrezenmaier -- 2. The substitutability of brands / Gordon R. Foxall -- 3. Behavior analysis of consumer brand choice : a preliminary analysis / Gordon R. Foxall and Victoria K. James -- 4. The behavioral ecology of consumer choice : how and what do consumers maximize? / Gordon R. Foxall and Victoria K. James -- 5. The behavioral economics of consumer brand choice : establishing a methodology / Gordon R. Foxall and Teresa C. Schrezenmaier -- 6. The behavioral economics of consumer brand choice : patterns of reinforcement and utility maximization / Gordon R. Foxall, Jorge M. Oliveira-Castro and Teresa C. Schrezenmaier -- 7. Patterns of consumer response to retail price differentials / Jorge M. Oliveira-Castro, Gordon R. Foxall and Teresa C. Schrezenmaier -- 8. Dynamics of repeat-buying for packaged food products / Jorge M. Oliveira-Castro, Diogo C. S. Ferreira, Gordon R. Foxall and Teresa C. Schrezenmaier -- 9. Consumer brand choice : individual and group analyses of demand elasticity / Jorge M. Oliveira-Castro, Gordon R. Foxall and Teresa C. Schrezenmaier -- 10. Deviations from matching in consumer choice / Sully Romero, Gordon R. Foxall, Teresa C. Schrezenmaier, Jorge M. Oliveira-Castro and Victoria K. James.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8343 BEH (Browse shelf(Opens below)) 1 Available A373392B

Includes bibliographical references and index.

1. Brand choice in behavioral perspective / Gordon R. Foxall, Jorge M. Oliveira-Castro, Victoria K. James and Teresa C. Schrezenmaier -- 2. The substitutability of brands / Gordon R. Foxall -- 3. Behavior analysis of consumer brand choice : a preliminary analysis / Gordon R. Foxall and Victoria K. James -- 4. The behavioral ecology of consumer choice : how and what do consumers maximize? / Gordon R. Foxall and Victoria K. James -- 5. The behavioral economics of consumer brand choice : establishing a methodology / Gordon R. Foxall and Teresa C. Schrezenmaier -- 6. The behavioral economics of consumer brand choice : patterns of reinforcement and utility maximization / Gordon R. Foxall, Jorge M. Oliveira-Castro and Teresa C. Schrezenmaier -- 7. Patterns of consumer response to retail price differentials / Jorge M. Oliveira-Castro, Gordon R. Foxall and Teresa C. Schrezenmaier -- 8. Dynamics of repeat-buying for packaged food products / Jorge M. Oliveira-Castro, Diogo C. S. Ferreira, Gordon R. Foxall and Teresa C. Schrezenmaier -- 9. Consumer brand choice : individual and group analyses of demand elasticity / Jorge M. Oliveira-Castro, Gordon R. Foxall and Teresa C. Schrezenmaier -- 10. Deviations from matching in consumer choice / Sully Romero, Gordon R. Foxall, Teresa C. Schrezenmaier, Jorge M. Oliveira-Castro and Victoria K. James.

Machine converted from AACR2 source record.

There are no comments on this title.

to post a comment.

Powered by Koha