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Social marketing : why should the Devil have all the best tunes / Gerard Hastings.

By: Material type: TextTextPublisher: Amsterdam ; London : Elsevier/Butterworth-Heinemann, 2007Description: xvi, 367 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 0750683503
  • 9780750683500
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5414 .H37 2007
Contents:
Ch. 1. If it works for Tesco ... -- Ch. 2. Making use of theory -- Ch. 3. Basic principles -- Ch. 4. Opening the toolbox -- Ch. 5. Communication, emotion and the limitations of fear -- Ch. 6. Moving upstream -- Ch. 7. Relational thinking -- Ch. 8. Competition and critical marketing -- Ch. 9. Research and the art of navigation -- Ch. 10. Ethical issues -- Case studies -- 1. A marketing strategy to reduce UK prison numbers / Marline Stead, Laura McDermott and Gerard Hastings -- 2. A marketing strategy to increase awareness of oral and bowel cancer / Douglas Eadie and Lisa Cohen -- 3. A social advertising strategy to reduce speeding / Martine Stead and Douglas Eadie -- 4. A marketing strategy to review the effects of food promotion to children / Laura McDermott, Martine Stead and Gerard Hastings -- 5. Changing consumption of sugared liquid oral medicines / Raymond Lowry -- 6. Using social marketing to increase recruitment of pregnant smokers to smoking cessation service / Raymond Lowry -- 7. The VERB summer scorecard / Carol A. Bryant, Anita Courtney, Julie A. Baldwin, Robert J. McDermott, Jen Nickelson and Kelli R. McCormack Brown -- 8. Quit&Win New Zealand / Kiri Milne, Sue Walker and Iain Potter -- 9. Quit&Save Scotland : linking social marketing and social enterprise / Neil McLean -- 10. Physicians taking action against smoking / Francois Lagarde, Michele Tremblay and Violaine Des Marchais -- 11. The challenges of using social marketing in India : the case of HIV/AIDS prevention / Sameer Deshpande -- 12. The case of the evolution of the March 21 anti-racism social marketing programme / Judith Madill and Frances Abele -- 13. The world anti-doping agency : the case of barriers to the adoption of social marketing / Norm O'Reilly and Judith Madill -- 14. Using the Internet to reach upstream and downstream in social marketing programmes / Josephine Previte -- 15. Be well, know your BGL : diabetes Australia's diabetes awareness campaign / Sandra Jones and Danika Hall -- 16. Development of a primary school curriculum for the control of trachoma in Tanzania / Chad MacArthur and Manisha Tharaney -- 17. Community-based social marketing to promote positive mental health : the act-belong-commit campaign in rural Western Australia / Robert J. Donovan, Ray James and Geoffrey Jalleh -- 18. Combating obesity : eight principles for programme planners / Michael Harker, Debra Harker and Robert Burns.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Book City Campus City Campus Main Collection 658.8 HAS (Browse shelf(Opens below)) 1 Available A373503B

Includes bibliographical references and index.

Ch. 1. If it works for Tesco ... -- Ch. 2. Making use of theory -- Ch. 3. Basic principles -- Ch. 4. Opening the toolbox -- Ch. 5. Communication, emotion and the limitations of fear -- Ch. 6. Moving upstream -- Ch. 7. Relational thinking -- Ch. 8. Competition and critical marketing -- Ch. 9. Research and the art of navigation -- Ch. 10. Ethical issues -- Case studies -- 1. A marketing strategy to reduce UK prison numbers / Marline Stead, Laura McDermott and Gerard Hastings -- 2. A marketing strategy to increase awareness of oral and bowel cancer / Douglas Eadie and Lisa Cohen -- 3. A social advertising strategy to reduce speeding / Martine Stead and Douglas Eadie -- 4. A marketing strategy to review the effects of food promotion to children / Laura McDermott, Martine Stead and Gerard Hastings -- 5. Changing consumption of sugared liquid oral medicines / Raymond Lowry -- 6. Using social marketing to increase recruitment of pregnant smokers to smoking cessation service / Raymond Lowry -- 7. The VERB summer scorecard / Carol A. Bryant, Anita Courtney, Julie A. Baldwin, Robert J. McDermott, Jen Nickelson and Kelli R. McCormack Brown -- 8. Quit&Win New Zealand / Kiri Milne, Sue Walker and Iain Potter -- 9. Quit&Save Scotland : linking social marketing and social enterprise / Neil McLean -- 10. Physicians taking action against smoking / Francois Lagarde, Michele Tremblay and Violaine Des Marchais -- 11. The challenges of using social marketing in India : the case of HIV/AIDS prevention / Sameer Deshpande -- 12. The case of the evolution of the March 21 anti-racism social marketing programme / Judith Madill and Frances Abele -- 13. The world anti-doping agency : the case of barriers to the adoption of social marketing / Norm O'Reilly and Judith Madill -- 14. Using the Internet to reach upstream and downstream in social marketing programmes / Josephine Previte -- 15. Be well, know your BGL : diabetes Australia's diabetes awareness campaign / Sandra Jones and Danika Hall -- 16. Development of a primary school curriculum for the control of trachoma in Tanzania / Chad MacArthur and Manisha Tharaney -- 17. Community-based social marketing to promote positive mental health : the act-belong-commit campaign in rural Western Australia / Robert J. Donovan, Ray James and Geoffrey Jalleh -- 18. Combating obesity : eight principles for programme planners / Michael Harker, Debra Harker and Robert Burns.

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