MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03766cam a2200337 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101194017.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070615s2007 ne a b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0750683503 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780750683500 |
| Qualifying information |
pbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)123113937 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKM |
| Modifying agency |
BAKER |
| -- |
YDXCP |
| -- |
BWKUK |
| -- |
MUQ |
| -- |
BTCTA |
| -- |
BWK |
| -- |
IXA |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
ukblcatcopy |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5414 |
| Item number |
.H37 2007 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hastings, Gerard, |
| Relator term |
author. |
| 9 (RLIN) |
1062691 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Social marketing : |
| Remainder of title |
why should the Devil have all the best tunes / |
| Statement of responsibility, etc. |
Gerard Hastings. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Amsterdam ; |
| -- |
London : |
| Name of producer, publisher, distributor, manufacturer |
Elsevier/Butterworth-Heinemann, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 367 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Ch. 1. |
| Title |
If it works for Tesco ... -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Making use of theory -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Basic principles -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Opening the toolbox -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Communication, emotion and the limitations of fear -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Moving upstream -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Relational thinking -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Competition and critical marketing -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Research and the art of navigation -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Ethical issues -- |
| -- |
Case studies -- |
| Miscellaneous information |
1. |
| Title |
A marketing strategy to reduce UK prison numbers / |
| Statement of responsibility |
Marline Stead, Laura McDermott and Gerard Hastings -- |
| Miscellaneous information |
2. |
| Title |
A marketing strategy to increase awareness of oral and bowel cancer / |
| Statement of responsibility |
Douglas Eadie and Lisa Cohen -- |
| Miscellaneous information |
3. |
| Title |
A social advertising strategy to reduce speeding / |
| Statement of responsibility |
Martine Stead and Douglas Eadie -- |
| Miscellaneous information |
4. |
| Title |
A marketing strategy to review the effects of food promotion to children / |
| Statement of responsibility |
Laura McDermott, Martine Stead and Gerard Hastings -- |
| Miscellaneous information |
5. |
| Title |
Changing consumption of sugared liquid oral medicines / |
| Statement of responsibility |
Raymond Lowry -- |
| Miscellaneous information |
6. |
| Title |
Using social marketing to increase recruitment of pregnant smokers to smoking cessation service / |
| Statement of responsibility |
Raymond Lowry -- |
| Miscellaneous information |
7. |
| Title |
The VERB summer scorecard / |
| Statement of responsibility |
Carol A. Bryant, Anita Courtney, Julie A. Baldwin, Robert J. McDermott, Jen Nickelson and Kelli R. McCormack Brown -- |
| Miscellaneous information |
8. |
| Title |
Quit&Win New Zealand / |
| Statement of responsibility |
Kiri Milne, Sue Walker and Iain Potter -- |
| Miscellaneous information |
9. |
| Title |
Quit&Save Scotland : linking social marketing and social enterprise / |
| Statement of responsibility |
Neil McLean -- |
| Miscellaneous information |
10. |
| Title |
Physicians taking action against smoking / |
| Statement of responsibility |
Francois Lagarde, Michele Tremblay and Violaine Des Marchais -- |
| Miscellaneous information |
11. |
| Title |
The challenges of using social marketing in India : the case of HIV/AIDS prevention / |
| Statement of responsibility |
Sameer Deshpande -- |
| Miscellaneous information |
12. |
| Title |
The case of the evolution of the March 21 anti-racism social marketing programme / |
| Statement of responsibility |
Judith Madill and Frances Abele -- |
| Miscellaneous information |
13. |
| Title |
The world anti-doping agency : the case of barriers to the adoption of social marketing / |
| Statement of responsibility |
Norm O'Reilly and Judith Madill -- |
| Miscellaneous information |
14. |
| Title |
Using the Internet to reach upstream and downstream in social marketing programmes / |
| Statement of responsibility |
Josephine Previte -- |
| Miscellaneous information |
15. |
| Title |
Be well, know your BGL : diabetes Australia's diabetes awareness campaign / |
| Statement of responsibility |
Sandra Jones and Danika Hall -- |
| Miscellaneous information |
16. |
| Title |
Development of a primary school curriculum for the control of trachoma in Tanzania / |
| Statement of responsibility |
Chad MacArthur and Manisha Tharaney -- |
| Miscellaneous information |
17. |
| Title |
Community-based social marketing to promote positive mental health : the act-belong-commit campaign in rural Western Australia / |
| Statement of responsibility |
Robert J. Donovan, Ray James and Geoffrey Jalleh -- |
| Miscellaneous information |
18. |
| Title |
Combating obesity : eight principles for programme planners / |
| Statement of responsibility |
Michael Harker, Debra Harker and Robert Burns. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social marketing. |
| 9 (RLIN) |
327132 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b11229652 |
| b |
18-06-21 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8 HAS |
| g |
1 |
| i |
A373503B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$61.02 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
14 |
| v |
0 |
| w |
2 |
| x |
2 |
| y |
.i12606364 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
b |
| -- |
c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
ne |
| -- |
0 |
